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Archive for July 27th, 2022

A heralding heron

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Hardly had I arrived at the Willow Trace Pond in far north Austin on July 21st when I caught sight of a heron at the base of some young black willow trees, Salix nigra. Switching to my longest lens, I gradually worked my way forward and managed to take eight pictures over two minutes before I got close enough that the bird walked off into the underbrush. From what I gather online, this seems to have been a yellow-crowned night heron, Nyctanassa violacea, but if anyone knows otherwise I’m ready to be set straight.

Compositionally, notice how the long arc of a slender willow branch caps the lower portions of the two leaning tree trunks to form a de facto frame around most of the heron.



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Highfalutin’ Employees


Okay, so it’s not the employees who are highfalutin’ but the terms that companies use when referring to their employees. You’ve probably shopped at businesses like Whole Foods where employees are now “partners” and the wholesalers that sell to the company are “supplier partners.” Granted, the phenomenon isn’t new: some of us are old enough to remember when garbage collectors ludicrously got rechristened sanitation engineers. Even so, the euphemizing of employee titles has gone into overdrive in the past few years. Comedian Adam Carolla riffs on that in his just-released book Everything Reminds Me of Something:


It’s corporate America’s fault for calling the chick making eight dollars an hour stirring the beans at Taco Bell a “team member.” It implies she has a say. I was a goomper who worked my way up to being a glorified goomper. “Hey, idiot” was how I was greeted most days on the construction site. Now everyone is a “valued associate,” “partner,” or “colleague.” Language like that levels the field and implies an opening for a conversation about your pronouns and gender identity, or about race and microaggressions.

If inmates in a maximum-security prison were referred to as team members, and the warden talked about striving to create an inclusive place where everyone’s voice would be heard, a day wouldn’t go by without a guard being taken hostage.

Worker euphemisms hit peak absurdity last year for me when I noticed a sign outside a Jimmy John’s sub joint.

No wonder the Great Resignation is happening. Jimmy John’s is hiring rock stars. Who’d work as a bank teller and be a “team member” when they can go across the street to Jimmy John’s and be a rock star? As far as euphemisms go, this even beats Disneyland’s calling the failed musical theater student in the Pluto costume a cast member. Obviously, Jimmy John’s workers are not literally rock stars. Slash and Dave Grohl aren’t slinging the composite-meat products behind the counter. They’re shredding on their guitars, not shredding iceberg lettuce. But even figuratively, “rock star” doesn’t apply. People in sales or advertising are called rock stars when they close a big account or do something else that’s outstanding. How can someone stand out when they’re assembling sandwiches and will soon be replaced by a robot? It’s all part of the failure of the self-esteem movement. You can’t give someone self-esteem. It has to be earned. We can change the language, but it doesn’t change the job. Calling someone a rock star doesn’t make them one. We can rename herpes “happies,” but it doesn’t change the fact that it’s a sexually transmitted disease.


© 2022 Steven Schwartzman




Written by Steve Schwartzman

July 27, 2022 at 4:28 AM

Posted in nature photography

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